Resume
Learn more about
my experience
projects
in sales
Hi, my name is Jacob.
Direct-response marketer with 13 years of experience generating $67M+ in sales and acquiring 103K+ new customers through high-converting campaigns in financial publishing, ad agencies, and technology. Based in Seattle, I specialize in creating copy that drives action — from headlines and webinar scripts to full funnels — with a focus on measurable results.
Long Term Value, LLC
Launched a consultancy serving financial publishers including MarketWise, Centurion Research, and Tropical Racing.Produced webinars, landing pages, and email funnels driving measurable conversion gains.
MarketWise
February 2018 – July 2024
Launched 15 financial marketing campaigns that generated $67.3M in sales and brought in 103,000+ new customers for investment products covering AI, machine learning, robotics, and cloud infrastructure.
Built long-form webinars and optimized multi-channel funnels (emails, PPC, landing pages) using Salesforce & Looker to boost conversion.
Revived a dividend-investing offer, scaling sales from $2K to $40K daily and raising cart value 69%.
Partnered with best-selling authors, Wall Street VPs, and a former White House advisor on credibility-driven campaigns that converted cold traffic at scale.
Genuine
October 2017 – February 2018
Delivered B2B and B2C campaigns across digital, print, and radio for brands like Seqirus, Welch’s, and WEX.
Racepoint Global
March 2016 – October 2018
Developed advertising and PR campaigns for IBM, Samsung, Huawei, and John Deere.
Freelance Copywriter
September 2013 – March 2016
Sourced, pitched, and secured freelance projects while delivering conceptual copy and full-funnel content for agencies like Tank Design and Big Idea Advertising, supporting brands including LogMeIn, Hotel Indigo, Le Tigre, and the Anguilla Tourism Board.
Education
Southern Illinois University Edwardsville
I double majored in Theater and Anthropology, directing original plays and conducting fieldwork in Suriname that led to a presentation at the American Anthropological Association. I also studied theater history in London, attending performances and exploring historic sites like the Rose Theatre excavation.
Skills & Tools
» Salesforce
» HubSpot
» Looker
» Google Analytics
» Google Workspace
» Microsoft Office
» Keynote