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my experience

Hi, my name is Jacob.

Hi, my name is Jacob. I’m a Senior Copywriter with over 10 years of experience in PR, advertising, finance, and technology. I have a track record of crafting emotionally resonant stories across digital, social, video, and product launches. I’m skilled at translating complex ideas into clear, human-centered narratives.

——— Work History ———

Long Term Value, LLC

Senior Copywriter & Marketing Consultant, Owner
August 2024 – Present
» Develop and optimize digital campaigns (webinars, email sequences, order funnels) for clients including MarketWise, Centurion Research, and Tropical Racing.

» Launched a campaign generating $800K in six days from an audience of just 1,500 attendees, while advising leadership teams on positioning, offers, and pricing strategy to scale subscriber growth.

MarketWise

Senior Sales Copywriter
November 2018 – July 2024
» Drove measurable impact, acquiring 100K+ new subscribers and generating $67M+ in revenue.

» Pitched and launched 15+ large-scale digital campaigns, blending long-form storytelling (webinars) with short-form assets (social, ads, emails) to create emotionally compelling launches.

» Tripled the subscriber base for a struggling product by reworking campaign narratives and offers, driving a 250%+ growth that boosted revenue and revitalized the business.

» Led a small team of designers, video producers, and marketers to deliver polished creative across digital, social, and video formats, reaching audiences of 10M+.

» Translated complex technologies (AI, blockchain, cloud, automation) into compelling, human-centered stories that built trust and engagement.

Genuine

Copywriter (Digital & Brand Marketing)
October 2017 – February 2018
» Created digital/social campaigns for clients including Seqirus, Welch’s, WEX.

Racepoint Global

Copywriter (Digital & Brand Marketing)
March 2016 – October 2018
» Developed brand campaigns and PR content for IBM, Samsung, Huawei, John Deere.

Freelance Marketing

Copywriter & Marketing Consultant
September 2013 – March 2016
» Delivered concepts, copy, and content for ad agencies, specializing in digital storytelling.

Education

BA in Anthropology and Theater
Southern Illinois University Edwardsville
» Presented cultural fieldwork at the American Anthropological Association

» Wrote and directed four original stage plays.

Skills & Tools

» Brand Storytelling
» Digital Advertising
» Campaign Management
» UX Copywriting
» A/B Testing
» Funnel Optimization
» Client Acquisition
» Client Relationship Management
» Google Ads
» Salesforce
» Looker
» Microsoft Office
» Keynote
» Webflow
» AI Tools (ChatGPT, Claude, Copilot, Grok)
Reviews & Recommendations

Jacob is one of the brightest and most accountable people I’ve ever worked with. Not only can he make your business millions of dollars, but he’s the type of guy I’d trust to watch my own kids. He proved that he could sell products to cold traffic as well as monetize them at the highest level. As a researcher he was able to find the selling points that are often buried under a mountain of content. Jacob is an A-lister who you should entrust your projects to.

Ryan Markish
Partner and Co-CEO at Legacy Research, a MarketWise Division

I had the pleasure of working with Jacob for over 5 years. He is a class act, and a consummate professional. Jacob does not take shortcuts, he puts in the work, is constantly looking to get better, and just plain gets results. I can not recommend Jacob any higher. Anyone who has the opportunity to work with him would be making a big mistake by passing on the opportunity.

David Babineau
Creative Director at Legacy Research, a MarketWise Division

Jacob is a brilliant and talented thinker. At MarketWise, it was my honor to mentor him and watch him rise to become one of our most respected and sought after sales writers. He can handle anything. I’ve seen him operate in conditions that would crush most people and he’s only emerged stronger. He’s one of the most capable and organized guys I’ve worked with. And also highly creative. That’s a rare combination. He's always aiming higher and pushing himself to learn more and do more. And the scary thing is, he’s still improving!

Patrick Bove
Copy Chief at Legacy Research, a MarketWise Division

Jake doesn't fake it, he feels it. When you work with Jake on a project you will be amazed at the level of background information he has on the client and the space. His life is a quest for knowledge and writing is how he imparts that knowledge to the world. It has been my privilege to work with Jake and see him rapidly grow as a writer and a strategist. If I had to pick a dream team, Jake would be on it.

Seth Hatfield
Associate Creative Director

Jake is like rocket fuel. He is bursting with energy, enthusiasm, commitment, and creativity. No matter how big or small the project, no matter how exciting or dull the subject matter... Jake dives right in. As his manager, I was consistently impressed at his ability to own projects from start to finish, and sell his ideas, both internally and to the client. He is a positive presence on any team—inspiring his coworkers to rise to a challenge, and rallying people together for a brainstorm or drinks after work. What I'm trying to say is: Jake is dabomb.com.

Isadora Medley
Associate Creative Director

I think Jake might be the real most interesting man alive. His thirst for knowledge — of any and all kinds — is insatiable, which is what helps make him such a great copywriter and conceptual thinker. His energy and commitment are unmatched. And his work is constantly getting better because he takes feedback and incorporates it or sees a new campaign and takes inspiration from it or re-works something until it clicks. I can always count on him to take on any challenge or to lend a hand when needed. Jake is an asset! I look forward to seeing the big things he does throughout his career.

Meredith Clinton
Associate Creative Director

Jacob is one of the brightest and most accountable people I’ve ever worked with. Not only can he make your business millions of dollars, but he’s the type of guy I’d trust to watch my own kids. He proved that he could sell products to cold traffic as well as monetize them at the highest level. As a researcher he was able to find the selling points that are often buried under a mountain of content. Jacob is an A-lister who you should entrust your projects to.

Ryan Markish
Partner and Co-CEO at Legacy Research, a MarketWise Division

I had the pleasure of working with Jacob for over 5 years. He is a class act, and a consummate professional. Jacob does not take shortcuts, he puts in the work, is constantly looking to get better, and just plain gets results. I can not recommend Jacob any higher. Anyone who has the opportunity to work with him would be making a big mistake by passing on the opportunity.

David Babineau
Creative Director at Legacy Research, a MarketWise Division

Jacob is a brilliant and talented thinker. At MarketWise, it was my honor to mentor him and watch him rise to become one of our most respected and sought after sales writers. He can handle anything. I’ve seen him operate in conditions that would crush most people and he’s only emerged stronger. He’s one of the most capable and organized guys I’ve worked with. And also highly creative. That’s a rare combination. He's always aiming higher and pushing himself to learn more and do more. And the scary thing is, he’s still improving!

Patrick Bove
Copy Chief at Legacy Research, a MarketWise Division

Jake doesn't fake it, he feels it. When you work with Jake on a project you will be amazed at the level of background information he has on the client and the space. His life is a quest for knowledge and writing is how he imparts that knowledge to the world. It has been my privilege to work with Jake and see him rapidly grow as a writer and a strategist. If I had to pick a dream team, Jake would be on it.

Seth Hatfield
Associate Creative Director

Jake is like rocket fuel. He is bursting with energy, enthusiasm, commitment, and creativity. No matter how big or small the project, no matter how exciting or dull the subject matter... Jake dives right in. As his manager, I was consistently impressed at his ability to own projects from start to finish, and sell his ideas, both internally and to the client. He is a positive presence on any team—inspiring his coworkers to rise to a challenge, and rallying people together for a brainstorm or drinks after work. What I'm trying to say is: Jake is dabomb.com.

Isadora Medley
Associate Creative Director

I think Jake might be the real most interesting man alive. His thirst for knowledge — of any and all kinds — is insatiable, which is what helps make him such a great copywriter and conceptual thinker. His energy and commitment are unmatched. And his work is constantly getting better because he takes feedback and incorporates it or sees a new campaign and takes inspiration from it or re-works something until it clicks. I can always count on him to take on any challenge or to lend a hand when needed. Jake is an asset! I look forward to seeing the big things he does throughout his career.

Meredith Clinton
Associate Creative Director