PROBLEM
Gold was back in headlines, but most investors were stuck on coins and ETFs. The real upside historically shows up in junior miners — but that requires a clear “why now” catalyst and a simple explanation of the leverage.
INSIGHT
A quiet, rules-based shift at the Bank of International Settlements was changing how central banks account for gold — the first change of its kind in 45 years. We anchored the entire campaign to that single catalyst, framed Doug Casey’s thesis as an early-cycle opportunity rather than a defensive hedge, and positioned junior miners as the leverage play. Historical proof and plainspoken risk language kept a volatile sector feeling disciplined.
LAUNCH STRATEGY
Built a full webinar, content funnel, and order funnel to drive newsletter subscriptions. Deliverables included the webinar video script, owned list emails, affiliate email strategy, advertorials, and network display ads running across financial and investment-focused news sites. The order funnel covered order pages, upsell sequences, and an abandoned order recovery strategy.
RESULT
One of the year’s highest-impact launches generating $663K in direct sales and $1.7M+ in lifetime revenue.
