PROBLEM
Writing for Palm Beach Research alongside Teeka Tiwari, the #1 most trusted crypto analyst, with a brand-new recommendation ready to go. The challenge: crypto was everywhere in 2021, and audiences were already numb to “to the moon” hype. Standing out required a sharper angle than the category was used to.
INSIGHT
Bitcoin’s fixed supply cap is one of crypto’s most powerful ideas, but by 2021 it was old news. So we used Bitcoin as the familiar anchor, then introduced a lesser-known crypto with an even bigger twist: its supply wasn’t just capped. It was actively shrinking. From there, the campaign stayed brutally simple. Set the rules fast, lead with supply and demand, and stack proof until the opportunity felt inevitable.
LAUNCH STRATEGY
Built a full virtual summit, content funnel, and order funnel to drive newsletter subscriptions. Deliverables included the summit video script, invite emails, SMS reminder copy, pre-event training content, and post-event follow-up sequences. The order funnel covered order pages, upsell sequences, and an abandoned order recovery strategy. Developed a lightweight messaging system with core terminology, recurring templates, and CTA patterns to keep the campaign consistent as angles, proof, and assets evolved.
RESULT
The American Crypto Summit: The Final Countdown drove 16,000+ new subscribers and became one of Palm Beach Research’s most successful front-end launches ever, generating $5.7M+ in total lifetime revenue.