LONG TERM VALUE, LLC

Building performance-driven campaigns from the ground up — concept through conversion — for financial and technology clients.

» Develop and optimize copy across digital campaigns — ads, email sequences, landing pages, and webinar scripts — applying creative testing and performance data to improve conversion.

» Advise leadership on positioning and messaging strategy; launched a campaign generating $800K in six days from an audience of 1,500.

Senior Copywriter, Freelance
(Finance, Technology)
August 2024 – Present

MARKETWISE

Wrote and led all copy across 15+ large-scale direct response campaigns covering breakthrough technologies, reaching millions of people and generating $67M+ in tracked revenue.

» Produced high-volume copy — CTAs, headlines, video scripts, social ads, email sequences, and display ads — across 15+ large-scale campaigns that drove 100K+ new subscribers and $67M+ in tracked revenue.

» Translated complex technologies — AI, blockchain, cloud infrastructure, automation — into clear, brand-aligned copy for mass audiences.

» Partnered with designers, video producers, and marketers to deliver digital campaigns reaching 10M+ viewers; leveraged AI-powered tools to accelerate ideation, testing, and iteration while maintaining consistent brand voice.

» Revitalized a struggling subscription product by redesigning its narrative and proof structure, increasing subscriber growth by 250%+ and long-term revenue.

Senior Copywriter
(Finance, Technology)
November 2018 – July 2024

GENUINE

Created short-form digital and social copy for brand campaigns across healthcare, CPG, and fintech.

» Created digital and social campaigns for brands including Seqirus, Welch’s, WEX, and more.

Copywriter
(Digital & Brand Marketing)
October 2017 – February 2018

RACEPOINT GLOBAL

Developed integrated brand copy and campaign messaging for major global technology and B2B clients as part of the creative team within a leading PR agency.

» Collaborated with PR and marketing teams to deliver integrated storytelling for clients including IBM, Samsung, Huawei, John Deere, and more.

Copywriter
(PR, Advertising)
March 2016 – October 2017

FREELANCE COPYWRITING & MARKETING

» Delivered concepts, copy, and digital content for advertising and design agencies, including Tank Design, Alipes, Big Idea Advertising.

Junior Copywriter (Branding, Advertising)
September 2013 – March 2016

EDUCATION

» Earned a BA in anthropology (emphasis on cultural research) and theatre (emphasis on playwriting).

» Presented cultural fieldwork at the American Anthropological Association.

Southern Illinois University | Edwardsville, IL

SKILLS & TOOLS

Skills: Performance copy, short-form ad copy, SEM copy, CTA and headline writing, A/B testing, funnel optimization, UX copy, audience segmentation, content strategy, cross-functional collaboration

Tools: Microsoft Office, Keynote, Webflow, WordPress, Salesforce, Looker, Google Ads, Miro