The ‘Flu People’ Are Coming!!
Seqiris, one of the world’s largest vaccine manufacturers asked us to come up with some fun, attention-grabbing ideas to remind people to get their annual flu shot.
So I partnered with an art director to develop boundary-pushing flu vaccine awareness concepts—turning strict legal and regulatory limits into a creative advantage.
Our standout idea, “The Flu People,” treated everyday contagious behavior like a full-on outbreak: people roaming workplaces and public spaces while “infected,” spreading it with every cough and handshake. The message was simple and urgent: don’t get infected, get vaccinated.
